Social media has revolutionized the way we communicate with one another, but now it seems to be reshaping the way that companies recruit employees. Businesses of all sizes are finding new ways to find, court, and employ talented people, and they are turning to social media to do it. If you’re looking to hire in the future, or if you’re currently on the job hunt, you need to know how social media impacts the recruitment process. Let’s look at how the social media recruitment process works and how this can help or hurt your job search in the future.
Whether you’re looking to hire new employees or promote your company, social media has become an integral part of the recruiting process. In fact, 44% of employers have successfully recruited candidates through social media recruitment, and 50% plan to do so in the future. But with so many different platforms from which to choose, how can you successfully advertise on social media?
1) Social Media as Part of Your Applicant Tracking System-
In today’s competitive job market, you have to stand out in order to attract and retain good employees. Social media recruitment is the best way to do just that. By integrating social media into your ATS, you can streamline your recruiting process by giving potential candidates an easy way to apply for jobs and help them make decisions about whether or not they want to work for your company.
2) Social Media as Part of Your Job Ads-
Several surveys have indicated that many companies no longer post their job ads in traditional places like newspapers and magazines. These days, you’re just as likely to find your next employer through LinkedIn or Facebook as a newspaper. The trick, of course, is getting people who found you on social media to click on your link and then follow through by applying for a job with your company. You can do so by including links to your profiles on all of these sites at the bottom of your job ad. If someone likes what they see when they check out your profile, they might be more inclined to apply for a position at your company. And don’t forget about Twitter!
3) Other Uses for Social Media in the Recruitment Process-
Integrating social media recruitment into your recruitment efforts has several benefits, from making candidates feel more comfortable interacting with you to saving you time and money.
Here are some ways that companies are using social media to streamline their recruiting process–
The Most In-demand Social Media Sites for Job Seekers:
As more job seekers turn to social media sites like Facebook and Twitter to find employment opportunities, it’s important for recruiters to understand which platforms are most popular among job seekers. A recent survey by Jobvite revealed that Facebook was by far the most popular platform for job seekers, with 92 percent of respondents saying they used it as a resource when looking for work. Twitter came in second place at 82 percent, followed by LinkedIn at 70 percent.
It’s a wrap-
Social Media is Impacting the Recruitment Process Social media has proven to be the catalyst for change, not only in how we communicate with one another but also in how we connect with potential employers. As social media recruitment continues to grow, it will undoubtedly continue to change the way in which candidates connect with employers, and it’s important that recruiters understand how to use these platforms effectively if they want to attract top talent.
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